growth vector matrix

growth vector matrix
growth vector matrix ˌgrowth ˈvector ˌmatrix noun [singular] MARKETING COMMERCE
in corporate planning, the idea developed by Igor Ansoff in the 1960s that a company can grow by increasing its market share with its existing products, by introducing new products into the same market, by introducing its existing products into a new market, or by Diversifying (= developing new products in new markets):

• The growth vector matrix indicates the directions a company can move in relation to its current product-market position.

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growth vector matrix UK US noun [C] MARKETING
ANSOFF MATRIX(Cf. ↑Ansoff matrix)

Financial and business terms. 2012.

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